Four new Mazda models hit Laos roads

Mazda Laos
Authorized Mazda distributor, Keo Auto Group Mazda, has unveiled four new Mazda models equipped with “Skyactiv Technologies”.

A launching ceremony for the four new Mazda products was held in Vientiane Capital on Wednesday, attended by President of the Vehicle Industry Association, Mr. Saneu Chounlamany, Deputy General Manager of Global Sales and Marketing Division of Mazda Motor Corporation, Mr. Hidesuke Takesue as well as invited guests.

“The four new Mazda models, Mazda2, Mazda3, CX-5 and Mazda6, have demonstrated outstanding success all over the world,” said Mr. Takesue.

Skyactiv Technology is a term for Mazda’s innovative next-generation technologies that involve the renovation of the entire car including engines, transmissions, chassis and bodies.

“The innovative technology of these vehicles represents an evolution in driving performance, capable of achieving fuel efficiency comparable to that of hybrid vehicles,” he added. “Owing to this, in Japan these products are referred to as the 3rd category of eco-car, following electric and hybrid vehicles.”

“I am confident that the new generation of Mazda will be well received here in Laos,” said Mr. Takesue. Mazda has remained one of the market leaders in vehicle design for over 80 years, winning awards for its bestselling Mazda2 and Mazda3 models, according to General Manager of Keo Auto Group Mazda, Mr. Kongngeun Keomanyvong.

He said that Mazda is environmentally friendly with a 15 per cent increase in fuel efficiency. The Skyactiv Technology in the Mazda CX-5 won the Car of the Year Japan Awards 2012 and 2013, with Mazda6 proclaimed World Car of the Year Award finalist in 2013

“We endeavour to bring our customers a complete range of products and a new level of ownership experience. With your continued support, we look forward to a bright future for the Mazda brand in Laos,”added Mr. Kongngeun

New Mazda Laos


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Lao Mazda

KPL News,
26 August, 2013

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