How to Choose the Right Web Designer

website designerOK, rule #1. Don’t always choose the cheapest offer. There are many things to consider when choosing a web designer, and price is just one of them.

Experience, portfolios and testimonials aside, the first thing you need to find out about each web design company or freelancer, is what their strengths are. There are three areas of web design that the each provider will be strongest in:

  1. Website Interface Design (the look and feel)
  2. Website Construction (technical development)
  3. Website Marketing (SEO, social media etc)

Website Interface Design Specialists

Web design providers who specialise in interface design will make the most attractive looking websites. These are the sorts of websites you see for music festival and band websites. They are creative and demonstrate the cutting edge of popular trends. If image is important, you want to go with someone that specialises in the design aspect.

Website Construction Specialists (web developers)

Website construction refers to the technical aspect of web design. This includes the way the website is coded (CSS, HTML5 etc). It also includes interactive features like credit card processing, membership features and more sophisticated content. If your website has lots of interactive features (think Facebook) then you will want a team that has great developers (programmers).

Website Marketing Specialists

Website marketing specialists typically provide very low cost websites but which can be a little generic. However their strength is in producing websites that sell. They usually have a combination of conversion rate experts and SEO experts. This is a powerful option since a website that doesn’t get traffic and can’t sell is useless.

The Perfect Web Design Team

The ideal team is one that can cater to all three areas. You want the website to have the right look and feel (interface designers) with the ability to add modern interactive features (developers) but which also gets plenty of traffic that converts into customers (internet marketers).

The Perfect Web Designer

The perfect web designer is one who blends design, technology and marketing.

By Daniel Duckworth, digital marketing specialist and co-founder of www.designquotes.com.au. Read the article in it’s original location here.

 

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Revolution Translation Asia

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