New Beerlao Gold brewed with Khao Kai Noy

Beerlao_gold_fridge
(KPL) Lao Brewery Company (Beerlao) introduced yesterday its latest product Beerlao Gold brewed with indigenous rice “Khao Khai Noy, or small chicken rice”, which can only be grown in Xiengkhuang and Huaphanh Provinces.

“In 2010, we first introduced Beerlao Gold. Since then it has been well received, but today increasing competition prompts Beer Lao to do a research on how to bring about a better beer and this one is made from a unique Khao Khai Noy,” said General Director of the Lao Brewery Company, Mr Kitsana Vongsay.

It is expected that the company will use 100-200 tonnes of Khao Khai Noy for brewing its new product.

“The raw material seems small in amount as we are in the beginning of creating the new product,” Mr Kitsana said when asked whether Khao Kai Noy would be enough for his production.

“If the product gets popular among the Lao people, its larger edition will be developed as a bigger bottle and bigger can,” saidBeerlao Marketing Manager, Mr Phonexay Insom.

“This effort is also to promote Laos’ rice so that foreigners will have better knowledge of it. Another reason behind the brewing this new product with Khao Khai Noy is to encourage local people to plant more Khao Khai Noy rice thus ensuring their income generation,” Mr Kitsana told the launching ceremony.
New Beerlao Gold comes in a 300 ml bottle with a 5% alcohol degree and a 330 can. They are available at 10,000 kip for bottle and 6,000 kip for the can.

beerlao_gold_ladies

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KPL, Vientiane Times,
February 11, 2013